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RESERVE
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RESERVE

Ad and Cookie Policy

AD AND COOKIE POLICY

Effective Date: May 14, 2015

 We use common tracking technologies.

We collect personal information about you over time and across different sites, apps or other platforms. We also work with third parties that collect personal information this way. These third parties may have tools they place on our platforms. Our vendors may also use these tools. In this policy “we” and “us” refers to both SIXTY Hotels, its affiliates, its hotels, and its vendors.

We use tracking technologies for a variety of reasons.

We use several common tracking tools. These may include browser cookies. We may also use web beacons, flash cookies, or similar technologies. Third parties also use these tools on our platforms and elsewhere on our behalf. Cookies are small files that download when you access certain websites. To learn more, visit here or here.

We use tracking tools:

  • To recognize new or past customers.
  • To store your password if you are registered on our site.
  • To improve our website and to better understand your visits on our platforms.
  • To integrate with third party social media websites.
  • To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
  • To observe your behaviors and browsing activities over time across multiple websites or other platforms.
  • To better understand the interests of our customers and our website visitors.

We engage interest-based advertising.

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.  Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our platforms, encouraging you to return. They also include ads we think are relevant based on your browsing habits or activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve them. They might be about our products or other companies’ products and services. Where legally required we get consent to engage in interest-based advertising.

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your browsing behaviors or platform usage. We or our partners might also look at your location. We might look at these activities on our platforms or the platforms of others.

You can control certain tracking tools.

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.

The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here. The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here.

Options you select are browser and device specific.

Our “Do Not Track” policy

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.

Options you select are browser and device specific.

Additional Tracking Technology Details and Opt Out Options

Here is more information about the tracking technologies and cookies we currently use on our site and emails. We use these tracking technologies to improve our site and the experience of our visitors.

  • Adara: We may use Adara to show display-based creative to users who have expressed intent to travel, this may include people who have booked flights to nearby airports surrounding SIXTY destination hotels. View Adara’s privacy promise to learn more or to set your preferences.
  • AddShoppers: We use AddShoppers tools provided by AddShoppers, Inc. (222 South Church Street #410M, Charlotte, NC 28202, USA) for social sharing that happens from website or application links. The cookie allows users to social share content.  AddShoppers might collect data for the purposes for online behavioral advertising and includes information like where vistors came from and which type of browser the user is using.  This might also include your IP address.  For more information, see their Privacy Policy.
  • AppNexus: AppNexus is a display advertising exchange that we use to manage and optimize our display advertising activity. Tags help us to facilitate the buying and selling of media advertising inventory through this online exchange. Review their Cookie Policy to learn more or set your preferences.
  • Doubleclick: We use Doubleclick provided by Google Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) which allow us to capture and report on the actions of users who visit our website after viewing or clicking on one of our paid search ads. This allows us to determine the effectiveness of our online campaigns in terms of both sales and user activity on our sites. For more information, see their Privacy Policy.
  • Facebook Connect and Facebook Social Plugins: We use this technology provided by Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) to allow users to share their experiences with our apps and websites on Facebook. For example, we may collect your browser information, demographic data, and interaction data. For more information, see their Privacy Policy.
  • Facebook Custom Audience: We use Facebook Custom Audience provided by Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) to deliver ads on Facebook to a certain group of users. For more information, see their Privacy Policy.
  • Google AdWords Conversion: We use Google Adwords by Google Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) which is a conversion tracking tool to help us understand how effective our digital campaigns are. See their Privacy Policy to learn more or set your preferences.
  • Google Analytics: We use Google Analytics provided by Google Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) to collect information about how visitors use our website and app. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.  You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in. An opt-out cookie will be set to prevent the future collection of your information when you visit this Website. See Google for further information.
  • Google Tag Manager: We use Google Tag Manager provided by Google Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) to track user behavior, traffic analysis and marketing optimization. For more information, see their Privacy Policy.
  • SBE: We may use SBE provided by Sabre Hospitality Solutions to verify user validity to access SHS services (services fail without a valid cookie) and to store reservation and profile details for application refresh, resumable shopping, and validation of confirming and search reservations. For more information, see their Privacy Policy.
  • Sojern Homepage, Search, and Conversation Pixels: We may use Homepage, Search, and Conversation Pixels provided by Sojern, Inc. (255 California Street, Suite 1000, San Francisco, CA 94111) to target advertising to users based on their interests and behaviors on our website . View their Privacy Policy to learn more or to set your preferences.
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