The Director of Sales works closely with the General Manager to determine appropriate sales strategies in all market segments towards maximizing the hotel revenues. They are also responsible for a maximum of occupancy of conferences and banquettes in order to optimize general business opportunities.
The Director of Sales creates sales targets and networks business relations to corporate clients, tourist offices, etc.
They are responsible for observing the market, identifying trends, and monitoring the main competitors creating sales targets from these observations.
Specifics on the job:
Develops and implements strategic sales plans and forecasts to achieve hotel occupancy goals.
Develops and manages sales operating budgets.
Plans and oversees advertising and promotion activities
Develops and recommends pricing strategy to produce the highest market share.
Achieves satisfactory profit/loss ratio and market share in relation to economic trends.
Establishes and maintains relationships with corporate clients, industry influencers and neighbors.
Guides preparation of sales activity reports and presents to executive management.
Directs sales forecasting activities and sets performance goals accordingly.
Directs staffing, training, and performance evaluations to develop and control sales programs.
Ambassador for the brand at trade association meetings, etc.
Meets with key clients maintaining relationships and negotiating and closing deals.
Analyzes and controls expenditures to conform to budgetary requirements.
Prepares periodic sales report showing sales volume, potential sales, and areas of proposed sales expansion.
Reviews and analyzes sales performances to determine effectiveness.
Liaise with management and operating departments to ensure we live up to the service promise to our guests.
Resolve guest concerns handling all interactions with the highest level of hospitality and professionalism, whilst accommodating special request if possible in a timely manner.
Other duties as requested by management or ownership
Implementing all sales department changes/recommendations.
Maintains a consistent corporate image throughout all events.
Assists other departments within the hotel to identify key trend for competitiveness
Monitors competitor sales activities.
Champion our core values by adopting an open and consultative style of leadership and peer communication to provide a role model for all staff that inspires employees to make a positive contribution to the business.
Ensuring compliance with all Sixty Hotels’ policies and procedures.
Excellent decision making ability.
Must be a self-starter with an entrepreneurial spirit
Must be able to make strategic business decisions
Ability to multitask, work in a fast paced environment and have a high level attention to detail
Strong verbal and written communication skills in English
Excellent interpersonal, communication & presentation skills.
Maintain positive and productive working relationships with other employees and departments
Ability to work independently and to partner with others to promote an environment of teamwork
Ability to maintain client relationships. Must be customer focused.
Must possess strong presentation skills.
Must be results driven.
Ability to work in a professional office using the appropriate technology i.e. computers, telephone, etc.
The employee is regularly required to talk and hear. The employee frequently is required to stand, walk, and requires the ability to occasionally lift office products and supplies up to 20 pounds.
Must have an upbeat, energetic, authentic, and professional attitude.Deliver excellence in customer service
Education: At least five years of progressive experience in a hotel sales or a related field required; or a 4-year college degree in sales, marketing or business administration required; a master’s degree in sales marketing or business administration preferred but not required and minimum one year of related experience. Knowledge: Fluency in English – both written and spoken, additional languages are a plus. Previous experience working in a hotel. Skills: Basic computer skills – Microsoft Outlook, Word, Excel, PowerPoint. Experience with Opera a plus but not required.